Our Story

Istorya Creations started as a passion project of Joanna Gutierrez. After months of selling to friends and relatives through social media, she joined their first arts and crafts fair in September 2013. Owing to the word of mouth marketing and social media posts by clients, Istorya gained an organic and solid following through Instagram and Facebook. Around December 2015, Joanna Gutierrez decided to take on the business full-time.

Istorya creations specializes in creating handmade, customizable jewelry and accessories. Its main source of business is making pieces bought mainly for personal gifts but has since then expanded into providing services to companies looking for more personalized and unique giveaways. Istorya has also tapped the wedding market by offering wedding packages and events companies with their on-site customization services.

A custom jewelry that expresses your personal inspiration is much more meaningful than another piece of fashion jewelry. It is our ultimate passion to create quality pieces that will reflect your story.

Our creations are unique as each one is custom made for each client. It is our goal to make quality pieces that will hold deep meaning to its owners, to make custom jewelries that will last for years.

Here in Istorya every piece tells a story.

Vision: To be a bridge good memory between the gift giver and the receiver by providing thoughtful products that will last for years to come.

Mission statement: To build long term relationships with our customers and clients and provide exceptional customer services.